Music Video Outlets
In this blog post Music Channels, Social Media, Artists Websites, Downloads (Legally and Illegally), Direct CD purchases will all be shown as music outlets and I will explain about how important they are to the artist and music as a whole.
Music channels:
Music videos normally tend to advertise on mainstream music channels and the fact that the channels are mainstream it shows that a lot of people tend to tune in to the channels regularly and hear new music as the music channels tend to advertise new exclusive music. There are some mainstream channels that specifically are only dedicated to music videos only and they do not show other programs that are about other things such as reality shows, channels such as MTV Base are fully dedicated to music videos as they always have music playing on their channels and tend to have specific playlists such as the top 20 songs of the week. Some TV channels also have a requesting zone where people can phone in and request what song they would like to hear however a negative about this from the audience point of view is that it costs a lot more than a normal phone call to call into these channels. A positive aspect for the audience is also that the channels tend to repeat a few songs that are the most liked ones and if a person likes that specific song they will be very satisfied to hear it again and this also benefits the record label because they can fully establish that people like the songs that they have made because many people call in to request to hear a song again and the record label takes a lot of value from this because they know that their song has satisfied the audience and they know that it is being played repetitively and this would satisfy the record label. The record label also gets a small royalty payment from the money that the audiences spend to call in and request a song but this is not what's most important to the record label, the most important thing is that they know their song is satisfying the fans and audiences.
Social Media:
Music fans can use social media services to view and listen to music as a lot of websites tend to advertise artists music onto their sites. We see that there are Facebook pages dedicated to artists and there songs and we also see that sometimes on the home page, there are advertisements on the right hand side showing a picture of the artist and a heading saying things like 'New album out now' or 'New single is now out'. There is also Twitter which is a social media website which many people in the world use similar to Facebook and on Twitter we find that many music artists use and they tweet on the site telling the world what they are up to and how they are doing sometimes, but most importantly, some artists also tweet to the world sometimes saying that they have a new song or album coming out soon. This helps to advertise music as when the artist tweets these things, it lets their followers know that they have a new album or song coming out and the more followers that know about this can start to talk about it and also let their own followers know about it, it is a bit like a food chain but in social media terms and as more and more people start to find out about it, they can make it trend and when something trends on Twitter it means that a lot of people are talking about the same thing and if this trend becomes a worldwide trend, it is a very good aspect for the artist as they know that the whole world are now talking about them and this proves that the social media is a very good aspect to use to advertise artists music. The good thing is that it is free for the people to view the advertisements made on the social media but it could be a negative aspect for the artist's record label as they have to pay to make an advertisement however if the music gets sold a lot by the advertisement then the record label can be happy as they will know that they haven't made a loss. You Tube is a really good aspect to use as nearly the whole world visits this website to view videos and the more views a video gets, the more money the person who made the video gets and this is a good thing for record labels.
Artist's websites:
Artists websites are also a good aspect to use to access artists music however artists websites will also tell the fans other things such as the latest news they have such as a new song or album about to come out, music videos, music players to hear some samples of music but the websites will never provide a whole song because the artist and the record label will always want to make music and my providing samples it would encourage the fans to hear it and if they like it they will have to buy the real music, this is an effective money making scheme that record labels use efficiently. Artist websites will most likely always have an ITunes link on their website which would say something like 'Buy' or 'Download here' this is because they want the fans to go onto the site where they can buy the music. Artists websites will most likely always have a 'Share' button as well so the fans can share the website on social media services such as Facebook, Twitter, Myspace and this is because they want the artist to be known worldwide. Artists normally tend to also advertise when they have a concert upcoming on their websites and they tend to give information about which country it would be in, the date of the concert, the city in which it will take place, when the tickets will be on sale and where you could buy the tickets from. This essentially means that the record label are looking to help the fans as they have a direct link on the website and from this they can make money more easier as some times it could be hard for the fans to find tickets but on the artists websites there are direct links to this.
Downloads (Legally and Illegally) AND Direct CD purchases:
Record labels normally advertise buying links around the internet where the fans can go straight to the link and buy the music and the most likely one to see is ITunes and that is the main site that most people use to download music buy buying it for a certain price, the normal price that each track costs is normally about $0.99 and normal albums normally cost around $10. A good aspect for the record labels is that when you view an album page of an artist, by the picture is a little writing space which says the name of the record label and this gives some establishment to the labels. As paying for the music is a legal aspect and good for the record label, some people can take it to the next step and download music illegally and by doing this it means that they do not pay anything as they download the music for free. People tend to use websites that enable torrents to download music and this would satisfly the people as downloading music illegally would mean that they can listen to the music repetitively and it is easy to download shows that people would like this and they would spread the word around and get more and more people to download it aswell and this is a bad aspect for the record labels as they do not recieve any money from this process and it could also be a bad aspect for the people who download the music because the of the fact that it is illegal and if they get caught they can recieve a fine or even get arrested. Direct CD purchases are a good way way of accessing music as the fans can order online and even go into some stores such as HMV and buy the music there as this would help the record label and the artist as revenue would be coming their way.
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